For this assessment, as I am finishing my PR degree, I chose to use the Public Relations Institute of Australia (PRIA) as my client, and chose to use a brochure to demonstrate how design plays a major role in public relations.
My plan is to have a brochure of no more than 10 pages, (possibly following either the analogous or complementary themes) which identifies and demonstrates how key components of design are a major contributing factor when developing PR campaigns.
As an example, I am going to have a section which speaks about colour. As Lidwell mentions in the chapter ‘Color’ in Universal principles of design, ‘Color is used in design to attract attention, group elements, indicate meaning and enhance aesthetics’ – while he continues to say ‘there is no substantive evidence supporting general effects of color on emotion or mood’ (Lidwell, 2010, p. 48-49) , I completely disagree, I prefer to lean more to ‘Colors, like features, follow the changes of the emotion’ (Picasso).
The image above is a bit of a brain dump on how exactly I want it to look, right now its a bit more on the ‘form’ side of things, rather than the function – I haven’t quite gotten around to developing the content for this colour section yet, but I find it incredibly fascinating and am really looking forward to developing each section as we go. I started to read up on the psychology of colour and how it is used in marketing etc. I found some interesting infographics below and while there is still a lot of research to be done in this field, i definitely think there is A LOT of merit in it…..!
sourced from: visually
(sourced from: thisiskc.com)
Lidwell, W. Holden, K. Butler, J. 2010, Universal Principles of design: 125 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teah through design. Beverly Mass. Referenced from http://site.ebrary.com.ezproxy.lib.swin.edu.au/lib/swin/reader.action?docID=10715587
Visually – http://visual.ly/color-psychology-brands